Cosmetics brand Covergirl has announced it is teaming up with production company Lionsgate to launch a make-up range inspired by upcoming movie ‘The Hunger Games: Catching Fire.’
The line of cosmetics will be launched to coincide with the release of ‘The Hunger Games’ sequel later this year, and has been named the Capitol Collection – suggesting bold and eccentric colors, as worn by Capitol residents in the books and movies.
As well as “a first-of-its-kind creative advertising campaign”, which will include both Televised and printed ads, Covergirl are also providing a range of cosmetics to be used on the movies stars – such as Jennifer Lawrence, who plays Katniss Everdeen in ‘The Hunger Games’ Franchise.
It is not yet known what beauty products will be included in the Capitol Collection, but last year’s release of the first ‘Hunger Games’ movie saw Lionsgate team up with China Glaze to release a nail polish range called Capitol Colours.
‘The Hunger Games: Catching Fire’ will hit movie theaters In November, but promotion for the film began last week at the Cannes Film Festival.