Leona Lewis has teamed-up with The Body Shop to become their new Brand Activist and she’s also launching a range of cruelty-free products with the company.
The Collide singer is a strong animal rights supporter and vegetarian, so is collaborating with the high street chain on its campaign to ban animal testing for cosmetics, ahead of the EU ban on March 11.
The pop star will soon launch her own line of cruelty-free make up and fragrance, which is named the Limited Edition Collection by Leona Lewis.
The line – which is made from 100% vegetarian cosmetics – will be available in selected stores from March 26.
“I’m passionate about beauty and I’m all about animal rights,” Leona said in a statement. “As a result, I’m really conscious of where the products that I use come from.
“The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!”
Lewis will also be performing an exclusive gig on March 26 to celebrate the partnership. Fans who can’t attend will be able to watch the performance live via The Body Shop’s official Facebook page.
Leona recently started work on her fourth album, the follow-up 2012’s Glassheart, which she’ll be releasing the record before the end of the year.